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Tag Archives: social media
Ignoring Social Media Is Whisky Business
Maker’s Mark learns a lesson In a surprise announcement over the weekend, Maker’s Mark, the Loretto, KY-based whisky producer, recanted their recent decision to water down their 90 proof bourbon in order to stretch supplies. It seems their devotees had … Continue reading
Posted in Breaking news, Facebook, on-the-job, Social Media, Twitter
Tagged Facebok, fans, followers, Maker's Mark, post, ROI, social media, twitter
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Setting the bar for social media bios
An excellent Twitter bio Before I parse this Twitter bio and tell you why it’s so deserving, I want you to read it, as I did, without any further information about the user to whom it belongs. So here it … Continue reading
Posted in Social Media, Twitter
Tagged author, gadfly, internet, John Schwartz, new york times, Pew Research Center, social media, Susannah Fox, technology, twitter, twitter bio, twitter handle
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The Debate Over Influencer Scores: where do you stand?
I saw a discussion on Twitter this morning which confirmed my recent suspicion that I’m not the only one wondering about the value of influencer scores. The concept of influencer scores was popularized by Klout, who calculates your overall reach … Continue reading
Posted in Social Media, social media campaigns
Tagged influencer score, influencers, Klout, Klout score, social media
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Social Media is Not About You
The title of this post comes from something that @krochmal, a Columbia University professor said: “Social media is not about you,” he shared with the group at large during a feedback plenary session. “It is about connecting with people and … Continue reading
Posted in entrepreneurs, events, journalism, on-the-job, Social Media
Tagged applications, Facebook, mobile, social media, Social Media Weekend, twitter
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REMINDER: Social Media Weekend is 2 days away!
If you live in or near New York City, you should come to Social Media Weekend at Columbia’s Journalism School this weekend. There’s still time to register! I wrote a bit about this event in this blog post, but allow … Continue reading
Posted in events, job hunt, journalism, on-the-job, Social Media, social media campaigns, startup companies
Tagged @chaimhaas, @sree, Columbia J-School, Fast Society, FoodSpotting, Groupme, Hashable, Kaplow PR, news.me, NYC, social media, VYou
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A weekend full of social media? YES PLEASE!
What am I up to? Where have I been? I’ve been busily consulting on a number of projects recently, including the coordination of an upcoming event in NYC that you won’t want to miss. A team of social media professionals … Continue reading
Posted in events, job hunt, journalism, LinkedIn, media, networking, on-the-job, Social Media
Tagged conferences, event organizing, events, internet, online, social media
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Social Media, Social Good
This past weekend, the United Nations Population Fund (UNFPA) and the Communications Consortium Media Center hosted a gathering of creative and eager social media executives, and motivated them toward the social good. I was honored to be one of the … Continue reading
Posted in BlogTalkRadio, Breaking news, Facebook, Foursquare, journalism, LinkedIn, Mashable, media, networking, Social Media, social media campaigns, startup companies, world population
Tagged 7 billion, brainstorming, collaboration, corporations, data exhaust, foundations, National Geographic, not-for-profits, philanthropy, population, social good, social media, sustainability, UNFPA, viral, word cloud
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Which Twitter client is right for you?
There is a surfeit of Twitter clients out there – applications that you download onto your computer that collect and filter tweets for you. The idea of using a Twitter client is that you can peruse tweets by Twitter accounts … Continue reading
Posted in Facebook, networking, on-the-job, Social Media, Twitter
Tagged Hootsuite, scheduling tweets, social media, Syrinx, TweetDeck, twitter, Twitter client, Yorufukurou
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Will your business’ romance with social media become a full-blown relationship? This Social Media Week panel says yes!
Social Media Week kicked off Monday, and I was pleased to be invited to attend an evening panel entitled Mobile Meets Social: Seamlessly Converting “Check-ins” to Check-Outs, Hosted by Taylor. The panel featured Rachel Cohn, Global Customer Marketing Strategist at … Continue reading
Posted in customer service, Facebook, Foursquare, Groupon, Living Social, media, on-the-job, Social Media, startup companies, Twitter
Tagged check-ins, Columbia School of Journalism, consumers, deals, first dates, geolocation, incentives, mobile apps, NBC Universal, ROI, Scoutmob, SMWNYC, social media, Social Media Week, Taylor Strategy, The Daily
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Think Before You Tweet and Post
I can’t emphasize this point enough. Social media takes planning, and it’s not just a one-sided effort – make sure you’re engaging with others! While you’re tweeting and posting, be sure that you are conscious of what personality your conveying. … Continue reading
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