Author Archives: elizacooper

About elizacooper

I am a social media specialist, technology enthusiast, avid reader and lover of life.

How authors use Facebook

While researching Facebook strategy for authors for a client today, I cam across this fantastic blog post: a Q&A with author Jane Friedman, widely noted for her own social media strategy. Friedman’s tips are not only relevant to authors, but … Continue reading

Posted in Facebook, journalism, on-the-job, Social Media, social media campaigns | Tagged , , , , , | Leave a comment

Ignoring Social Media Is Whisky Business

Maker’s Mark learns a lesson In a surprise announcement over the weekend, Maker’s Mark, the Loretto, KY-based whisky producer, recanted their recent decision to water down their 90 proof bourbon in order to stretch supplies. It seems their devotees had … Continue reading

Posted in Breaking news, Facebook, on-the-job, Social Media, Twitter | Tagged , , , , , , , | Leave a comment

Wikipedia: Here to stay

How much is Wikipedia worth? Way more than you think. In this interview on Marketplace.org, WikiMedia Foundation Executive director Sue Gardner revealed some astonishing numbers. The WikiMedia Foundation uses a similar fund-raising model to that of public radio to support … Continue reading

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Featured on Marketplace, from American Public Media

Talking mobile accessibility As a professional in the tech industry who happens to be blind, I am passionate about the technical devices that are fully accessible to me, and which therefore allow me to do my job efficiently. Apple was … Continue reading

Posted in apps, mobile, Social Media | Tagged , , , , , , , , , , , , , , | 1 Comment

Setting the bar for social media bios

An excellent Twitter bio Before I parse this Twitter bio and tell you why it’s so deserving, I want you to read it, as I did, without any further information about the user to whom it belongs. So here it … Continue reading

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Here’s Looking at You, Twitter

Looking back at 2012, socially We’ve reached that time of year when every source of media begins airing their year-in-review montages. Admittedly, I look forward to the year’s news highlights reel, because I am always appalled by how many stories … Continue reading

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On SoundCloud, Journalism Sounds Cooler Than Ever

SoundCloud was originally a popular platform on which deejays and audio mixing fanatics shared their newest creations, but it has morphed into a service with a much broader appeal. This article explains that journalists are now using SoundCloud as a … Continue reading

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