Tag Archives: ROI

Ignoring Social Media Is Whisky Business

Maker’s Mark learns a lesson In a surprise announcement over the weekend, Maker’s Mark, the Loretto, KY-based whisky producer, recanted their recent decision to water down their 90 proof bourbon in order to stretch supplies. It seems their devotees had … Continue reading

Posted in Breaking news, Facebook, on-the-job, Social Media, Twitter | Tagged , , , , , , , | Leave a comment

Never Neglect Your Reader

Those of us who work in social media are getting increasingly obsessed with finding ways to quantify our online efforts. What effect are our campaigns having on the business’ bottom line? If the effect isn’t immediate and tangible, should we … Continue reading

Posted in Facebook, journalism, Social Media, social media campaigns, Twitter | Tagged , , , , , , , , , , , | Leave a comment

Will your business’ romance with social media become a full-blown relationship? This Social Media Week panel says yes!

Social Media Week kicked off Monday, and I was pleased to be invited to attend an evening panel entitled Mobile Meets Social: Seamlessly Converting “Check-ins” to Check-Outs, Hosted by Taylor. The panel featured Rachel Cohn, Global Customer Marketing Strategist at … Continue reading

Posted in customer service, Facebook, Foursquare, Groupon, Living Social, media, on-the-job, Social Media, startup companies, Twitter | Tagged , , , , , , , , , , , , , , , | 2 Comments