Monthly Archives: February 2013

Ignoring Social Media Is Whisky Business

Maker’s Mark learns a lesson In a surprise announcement over the weekend, Maker’s Mark, the Loretto, KY-based whisky producer, recanted their recent decision to water down their 90 proof bourbon in order to stretch supplies. It seems their devotees had … Continue reading

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Wikipedia: Here to stay

How much is Wikipedia worth? Way more than you think. In this interview on Marketplace.org, WikiMedia Foundation Executive director Sue Gardner revealed some astonishing numbers. The WikiMedia Foundation uses a similar fund-raising model to that of public radio to support … Continue reading

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