I saw a discussion on Twitter this morning which confirmed my recent suspicion that I’m not the only one wondering about the value of influencer scores.
The concept of influencer scores was popularized by Klout, who calculates your overall reach across social media sites like Twitter, Facebook and LinkedIn to determine your influence, i.e., how likely your posts, tweets, etc. are to drive people to actions such as likes, re-tweets, or clicks. Here is Klout’s technical definition of what they do, which may be even more intimidating than was my above attempt to simplify the idea.
Your colleagues and friends can now boost your influence through a kind of “like” button on your posts. One cynic asserted on Twitter, though, that many of these influencers are concerned too much with raising the value of their score or broadcasting their opinions far and wide, and not concerned enough with the quality of their content. I wonder, have influence scores just become a game to most people?
Think about it: who’s really paying attention to your score other than you and a smattering of your associates who use social media, right? How much potential does the influencer score really have of becoming an object of interest to those outside of the industry?
On the other hand, the score is a good indicator of how well someone knows what they’re doing in the social media sphere, and of how well they are connected.
What Do You Think?
Have you looked at your Klout score? How much attention do you give to it? How useful are these scores? Please share your opinion in the comments below.