Category Archives: Facebook

How authors use Facebook

While researching Facebook strategy for authors for a client today, I cam across this fantastic blog post: a Q&A with author Jane Friedman, widely noted for her own social media strategy. Friedman’s tips are not only relevant to authors, but … Continue reading

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Ignoring Social Media Is Whisky Business

Maker’s Mark learns a lesson In a surprise announcement over the weekend, Maker’s Mark, the Loretto, KY-based whisky producer, recanted their recent decision to water down their 90 proof bourbon in order to stretch supplies. It seems their devotees had … Continue reading

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Never Neglect Your Reader

Those of us who work in social media are getting increasingly obsessed with finding ways to quantify our online efforts. What effect are our campaigns having on the business’ bottom line? If the effect isn’t immediate and tangible, should we … Continue reading

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Social Media, Social Good

This past weekend, the United Nations Population Fund (UNFPA) and the Communications Consortium Media Center hosted a gathering of creative and eager social media executives, and motivated them toward the social good. I was honored to be one of the … Continue reading

Posted in BlogTalkRadio, Breaking news, Facebook, Foursquare, journalism, LinkedIn, Mashable, media, networking, Social Media, social media campaigns, startup companies, world population | Tagged , , , , , , , , , , , , , , , | 2 Comments

Which Twitter client is right for you?

There is a surfeit of Twitter clients out there – applications that you download onto your computer that collect and filter tweets for you. The idea of using a Twitter client is that you can peruse tweets by Twitter accounts … Continue reading

Posted in Facebook, networking, on-the-job, Social Media, Twitter | Tagged , , , , , , , | 2 Comments

Will your business’ romance with social media become a full-blown relationship? This Social Media Week panel says yes!

Social Media Week kicked off Monday, and I was pleased to be invited to attend an evening panel entitled Mobile Meets Social: Seamlessly Converting “Check-ins” to Check-Outs, Hosted by Taylor. The panel featured Rachel Cohn, Global Customer Marketing Strategist at … Continue reading

Posted in customer service, Facebook, Foursquare, Groupon, Living Social, media, on-the-job, Social Media, startup companies, Twitter | Tagged , , , , , , , , , , , , , , , | 2 Comments

Oh, no, a LinkedIn Competitor!

A new facebook app called BranchOut is trying to steal LinkedIn’s thunder. Do you think it will succeed? The great thing about LinkedIn is that it allows us to separate our professional lives from our social ones. I was hesitant … Continue reading

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