Category Archives: Twitter

Ignoring Social Media Is Whisky Business

Maker’s Mark learns a lesson In a surprise announcement over the weekend, Maker’s Mark, the Loretto, KY-based whisky producer, recanted their recent decision to water down their 90 proof bourbon in order to stretch supplies. It seems their devotees had … Continue reading

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Setting the bar for social media bios

An excellent Twitter bio Before I parse this Twitter bio and tell you why it’s so deserving, I want you to read it, as I did, without any further information about the user to whom it belongs. So here it … Continue reading

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Here’s Looking at You, Twitter

Looking back at 2012, socially We’ve reached that time of year when every source of media begins airing their year-in-review montages. Admittedly, I look forward to the year’s news highlights reel, because I am always appalled by how many stories … Continue reading

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Never Neglect Your Reader

Those of us who work in social media are getting increasingly obsessed with finding ways to quantify our online efforts. What effect are our campaigns having on the business’ bottom line? If the effect isn’t immediate and tangible, should we … Continue reading

Posted in Facebook, journalism, Social Media, social media campaigns, Twitter | Tagged , , , , , , , , , , , | Leave a comment

Which Twitter client is right for you?

There is a surfeit of Twitter clients out there – applications that you download onto your computer that collect and filter tweets for you. The idea of using a Twitter client is that you can peruse tweets by Twitter accounts … Continue reading

Posted in Facebook, networking, on-the-job, Social Media, Twitter | Tagged , , , , , , , | 2 Comments

Tweet of the day, or, the humor of hash tags

Here’s a tweet that made me laugh in sympathetic agreement: @Brenna_E: i really kinda hate hashtags #hypocrite (Tuesday, Feb. 15, 9:09 am) Brenna is addressing an irritation that I’d wager most of us feel with hash tags, for though they … Continue reading

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Will your business’ romance with social media become a full-blown relationship? This Social Media Week panel says yes!

Social Media Week kicked off Monday, and I was pleased to be invited to attend an evening panel entitled Mobile Meets Social: Seamlessly Converting “Check-ins” to Check-Outs, Hosted by Taylor. The panel featured Rachel Cohn, Global Customer Marketing Strategist at … Continue reading

Posted in customer service, Facebook, Foursquare, Groupon, Living Social, media, on-the-job, Social Media, startup companies, Twitter | Tagged , , , , , , , , , , , , , , , | 2 Comments