Category Archives: social media campaigns

How authors use Facebook

While researching Facebook strategy for authors for a client today, I cam across this fantastic blog post: a Q&A with author Jane Friedman, widely noted for her own social media strategy. Friedman’s tips are not only relevant to authors, but … Continue reading

Posted in Facebook, journalism, on-the-job, Social Media, social media campaigns | Tagged , , , , , | Leave a comment

The Debate Over Influencer Scores: where do you stand?

I saw a discussion on Twitter this morning which confirmed my recent suspicion that I’m not the only one wondering about the value of influencer scores. The concept of influencer scores was popularized by Klout, who calculates your overall reach … Continue reading

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REMINDER: Social Media Weekend is 2 days away!

If you live in or near New York City, you should come to Social Media Weekend at Columbia’s Journalism School this weekend. There’s still time to register! I wrote a bit about this event in this blog post, but allow … Continue reading

Posted in events, job hunt, journalism, on-the-job, Social Media, social media campaigns, startup companies | Tagged , , , , , , , , , , , | Leave a comment

Never Neglect Your Reader

Those of us who work in social media are getting increasingly obsessed with finding ways to quantify our online efforts. What effect are our campaigns having on the business’ bottom line? If the effect isn’t immediate and tangible, should we … Continue reading

Posted in Facebook, journalism, Social Media, social media campaigns, Twitter | Tagged , , , , , , , , , , , | Leave a comment

Social Media, Social Good

This past weekend, the United Nations Population Fund (UNFPA) and the Communications Consortium Media Center hosted a gathering of creative and eager social media executives, and motivated them toward the social good. I was honored to be one of the … Continue reading

Posted in BlogTalkRadio, Breaking news, Facebook, Foursquare, journalism, LinkedIn, Mashable, media, networking, Social Media, social media campaigns, startup companies, world population | Tagged , , , , , , , , , , , , , , , | 2 Comments