Tag Archives: followers

Ignoring Social Media Is Whisky Business

Maker’s Mark learns a lesson In a surprise announcement over the weekend, Maker’s Mark, the Loretto, KY-based whisky producer, recanted their recent decision to water down their 90 proof bourbon in order to stretch supplies. It seems their devotees had … Continue reading

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Advice for the Follower, and for the Followed

When I browse profiles on Twitter and observe that the number of people a brand is following either far exceeds or is equal to the number of their followers, I am rather unimpressed. Either that person doesn’t know how to … Continue reading

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