Are you using Foursquare? If not, should you be?
This question has been occurring to a lot of people and businesses recently, and you should start mulling it over, too, if you aren’t already.
Sree Sreenivasan, professor and Dean of Student Affairs at Columbia’s Graduate School of Journalism, just published an insightful essay on his two-month stint using Foursquare on dna.info, to which he is a regular contributor. I hope you’ll read his piece, and add your impressions of Foursquare to mine.
For personal use
Foursquare is a great way to see your friends’ favorite places, or (as Sree experienced) even to find them if you are meeting up somewhere. I don’t especially like strangers knowing my precise location, but I love leaving comments and learning from others’ suggestions.
I also use Foursquare as what might best be described as a geojournal. I recently spent an afternoon at a pond in a small town in Massachusetts, and, figuring I’d never remember its name, I checked in at said pond on Foursquare. Good thing I did, too, because my mother was able to tell me later that she and my uncle had skated there as kids.
Businesses small and large are quickly realizing the advertising and revenue potential that this platform offers. Some are partnering together to offer patrons deals at restaurants nearby to the ones at which they check in; others are offering discounts or extras for those who check in most often.
Be sure to read Sree’s article, and consider what benefits Foursquare might possess for you and your business. If you’d like advice on how Foursquare might help you, don’t hesitate to contact me!