If you’ve been delving into social media marketing recently, or even if you haven’t, you may have seen the acronym ROI thrown around with increasing frequency. What should this mean to you?
If you’re implementing social media as a promotion strategy for your business, ROI, or return on investment, is, of course, key. As this eMarketer article points out, social strategists are keenly aware of the necessity of coming up with ways to measure the effects of their social media efforts on revenue, particularly as budgets for this type of consumer engagement increase. Read the article referred to above here: http://www.emarketer.com/Article.aspx?R=1008175
What methods is your company using to measure ROI? Have you even broached the topic yet? I’d love to hear your comments here or on twitter: @Elizain140