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Category Archives: Twitter
Ignoring Social Media Is Whisky Business
Maker’s Mark learns a lesson In a surprise announcement over the weekend, Maker’s Mark, the Loretto, KY-based whisky producer, recanted their recent decision to water down their 90 proof bourbon in order to stretch supplies. It seems their devotees had … Continue reading
Posted in Breaking news, Facebook, on-the-job, Social Media, Twitter
Tagged Facebok, fans, followers, Maker's Mark, post, ROI, social media, twitter
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Setting the bar for social media bios
An excellent Twitter bio Before I parse this Twitter bio and tell you why it’s so deserving, I want you to read it, as I did, without any further information about the user to whom it belongs. So here it … Continue reading
Posted in Social Media, Twitter
Tagged author, gadfly, internet, John Schwartz, new york times, Pew Research Center, social media, Susannah Fox, technology, twitter, twitter bio, twitter handle
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Here’s Looking at You, Twitter
Looking back at 2012, socially We’ve reached that time of year when every source of media begins airing their year-in-review montages. Admittedly, I look forward to the year’s news highlights reel, because I am always appalled by how many stories … Continue reading
Posted in Breaking news, events, media, Social Media, Twitter
Tagged 2012, golden tweets, infographic, news, pulse of the planet, re-tweet, Vizify, your year on Twitter
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Never Neglect Your Reader
Those of us who work in social media are getting increasingly obsessed with finding ways to quantify our online efforts. What effect are our campaigns having on the business’ bottom line? If the effect isn’t immediate and tangible, should we … Continue reading
Which Twitter client is right for you?
There is a surfeit of Twitter clients out there – applications that you download onto your computer that collect and filter tweets for you. The idea of using a Twitter client is that you can peruse tweets by Twitter accounts … Continue reading
Posted in Facebook, networking, on-the-job, Social Media, Twitter
Tagged Hootsuite, scheduling tweets, social media, Syrinx, TweetDeck, twitter, Twitter client, Yorufukurou
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Tweet of the day, or, the humor of hash tags
Here’s a tweet that made me laugh in sympathetic agreement: @Brenna_E: i really kinda hate hashtags #hypocrite (Tuesday, Feb. 15, 9:09 am) Brenna is addressing an irritation that I’d wager most of us feel with hash tags, for though they … Continue reading
Posted in Social Media, Twitter
Tagged hash tags, paper.li, trending topics, tweeting, twitter, What The Trend
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Will your business’ romance with social media become a full-blown relationship? This Social Media Week panel says yes!
Social Media Week kicked off Monday, and I was pleased to be invited to attend an evening panel entitled Mobile Meets Social: Seamlessly Converting “Check-ins” to Check-Outs, Hosted by Taylor. The panel featured Rachel Cohn, Global Customer Marketing Strategist at … Continue reading
Posted in customer service, Facebook, Foursquare, Groupon, Living Social, media, on-the-job, Social Media, startup companies, Twitter
Tagged check-ins, Columbia School of Journalism, consumers, deals, first dates, geolocation, incentives, mobile apps, NBC Universal, ROI, Scoutmob, SMWNYC, social media, Social Media Week, Taylor Strategy, The Daily
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Advice for the Follower, and for the Followed
When I browse profiles on Twitter and observe that the number of people a brand is following either far exceeds or is equal to the number of their followers, I am rather unimpressed. Either that person doesn’t know how to … Continue reading
Posted in entrepreneurs, on-the-job, Social Media, Twitter
Tagged brand, followers, following, tweeps, tweets, twitter campaign, tworld
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A burger joint tweets, and Wisconsin listens
Did you know that social media provides the perfect platform for customer service? In this article, Troy Janisch of socialmeteor.com outlines four tenets of customer service that AJ Bombers, a burger joint in Milwaukee, WI, has mastered completely via social … Continue reading
Posted in burger joints, customer service, networking, Social Media, Twitter, Wisconsin
Tagged AJ Bombers, beer, burgers, Milwaukee, peanust, twitter, Wisconsin
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My Tweet Pick of the Day
Regarding the news that Larry Page is replacing Eric Schmidt as CEO of Google, @caro, a journalist covering the digital age and social media, tweeted the following: 01/20/2011, 4:09 pm ET: Schmidt happens. It’s brevity, humor and timelessness make it … Continue reading
Posted in Breaking news, CEO, Google, Twitter
Tagged CEO's, Eric Schmidt, Google, Larry Page, tweet of the day, tweets
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