Category Archives: social media campaigns

How authors use Facebook

Posted on March 21, 2013 by

While researching Facebook strategy for authors for a client today, I cam across this fantastic blog post: a Q&A with author Jane Friedman, widely noted for her own social media strategy. Friedman’s tips are not only relevant to authors, but … Continue reading →

Posted in Social Media, Facebook, journalism, on-the-job, social media campaigns | Tagged , , , , , | Leave a comment

The Debate Over Influencer Scores: where do you stand?

Posted on June 28, 2011 by

I saw a discussion on Twitter this morning which confirmed my recent suspicion that I’m not the only one wondering about the value of influencer scores. The concept of influencer scores was popularized by Klout, who calculates your overall reach … Continue reading →

Posted in Social Media, social media campaigns | Tagged , , , , | Leave a comment

REMINDER: Social Media Weekend is 2 days away!

Posted on May 12, 2011 by

If you live in or near New York City, you should come to Social Media Weekend at Columbia’s Journalism School this weekend. There’s still time to register! I wrote a bit about this event in this blog post, but allow … Continue reading →

Posted in Social Media, job hunt, journalism, startup companies, on-the-job, social media campaigns, events | Tagged , , , , , , , , , , , | Leave a comment

Never Neglect Your Reader

Posted on March 20, 2011 by

Those of us who work in social media are getting increasingly obsessed with finding ways to quantify our online efforts. What effect are our campaigns having on the business’ bottom line? If the effect isn’t immediate and tangible, should we … Continue reading →

Posted in Facebook, journalism, Social Media, social media campaigns, Twitter | Tagged , , , , , , , , , , , | Leave a comment

Social Media, Social Good

Posted on March 2, 2011 by

This past weekend, the United Nations Population Fund (UNFPA) and the Communications Consortium Media Center hosted a gathering of creative and eager social media executives, and motivated them toward the social good. I was honored to be one of the … Continue reading →

Posted in Social Media, LinkedIn, Facebook, networking, Breaking news, journalism, media, startup companies, Foursquare, world population, social media campaigns, Mashable, BlogTalkRadio | Tagged , , , , , , , , , , , , , , , | 2 Comments