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Category Archives: Social Media
How authors use Facebook
While researching Facebook strategy for authors for a client today, I cam across this fantastic blog post: a Q&A with author Jane Friedman, widely noted for her own social media strategy. Friedman’s tips are not only relevant to authors, but … Continue reading
Posted in Facebook, journalism, on-the-job, Social Media, social media campaigns
Tagged authors, book, business, Facebook, fan page, social media tips
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Ignoring Social Media Is Whisky Business
Maker’s Mark learns a lesson In a surprise announcement over the weekend, Maker’s Mark, the Loretto, KY-based whisky producer, recanted their recent decision to water down their 90 proof bourbon in order to stretch supplies. It seems their devotees had … Continue reading
Posted in Breaking news, Facebook, on-the-job, Social Media, Twitter
Tagged Facebok, fans, followers, Maker's Mark, post, ROI, social media, twitter
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Featured on Marketplace, from American Public Media
Talking mobile accessibility As a professional in the tech industry who happens to be blind, I am passionate about the technical devices that are fully accessible to me, and which therefore allow me to do my job efficiently. Apple was … Continue reading
Setting the bar for social media bios
An excellent Twitter bio Before I parse this Twitter bio and tell you why it’s so deserving, I want you to read it, as I did, without any further information about the user to whom it belongs. So here it … Continue reading
Posted in Social Media, Twitter
Tagged author, gadfly, internet, John Schwartz, new york times, Pew Research Center, social media, Susannah Fox, technology, twitter, twitter bio, twitter handle
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Here’s Looking at You, Twitter
Looking back at 2012, socially We’ve reached that time of year when every source of media begins airing their year-in-review montages. Admittedly, I look forward to the year’s news highlights reel, because I am always appalled by how many stories … Continue reading
Posted in Breaking news, events, media, Social Media, Twitter
Tagged 2012, golden tweets, infographic, news, pulse of the planet, re-tweet, Vizify, your year on Twitter
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See me on CNet!
My review of the Looktel Recognizer app for iPhone, which helps blind and visually impaired users identify cans, ID and other cards and even storefronts, has just been posted on the fantastic “Sreetips” blog on CNet. Ipplex, creators of the … Continue reading
Aside
April 4, 2012
Tagged Apple, apps, blind iPhone users, CNet, IOS apps, iPhone, Looktel, sreetips, VoiceOver
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Must-Read Blog Posts on Google+
Inviting friends to Google+ was just made easier, as you can now share a personalized link with them, rather than sending an invite via email. Have you recently joined the new social network thanks to this update? Welcome! I have … Continue reading
The Debate Over Influencer Scores: where do you stand?
I saw a discussion on Twitter this morning which confirmed my recent suspicion that I’m not the only one wondering about the value of influencer scores. The concept of influencer scores was popularized by Klout, who calculates your overall reach … Continue reading
Posted in Social Media, social media campaigns
Tagged influencer score, influencers, Klout, Klout score, social media
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