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Category Archives: on-the-job
How authors use Facebook
While researching Facebook strategy for authors for a client today, I cam across this fantastic blog post: a Q&A with author Jane Friedman, widely noted for her own social media strategy. Friedman’s tips are not only relevant to authors, but … Continue reading
Posted in Facebook, journalism, on-the-job, Social Media, social media campaigns
Tagged authors, book, business, Facebook, fan page, social media tips
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Ignoring Social Media Is Whisky Business
Maker’s Mark learns a lesson In a surprise announcement over the weekend, Maker’s Mark, the Loretto, KY-based whisky producer, recanted their recent decision to water down their 90 proof bourbon in order to stretch supplies. It seems their devotees had … Continue reading
Posted in Breaking news, Facebook, on-the-job, Social Media, Twitter
Tagged Facebok, fans, followers, Maker's Mark, post, ROI, social media, twitter
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Social Media is Not About You
The title of this post comes from something that @krochmal, a Columbia University professor said: “Social media is not about you,” he shared with the group at large during a feedback plenary session. “It is about connecting with people and … Continue reading
Posted in entrepreneurs, events, journalism, on-the-job, Social Media
Tagged applications, Facebook, mobile, social media, Social Media Weekend, twitter
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REMINDER: Social Media Weekend is 2 days away!
If you live in or near New York City, you should come to Social Media Weekend at Columbia’s Journalism School this weekend. There’s still time to register! I wrote a bit about this event in this blog post, but allow … Continue reading
Posted in events, job hunt, journalism, on-the-job, Social Media, social media campaigns, startup companies
Tagged @chaimhaas, @sree, Columbia J-School, Fast Society, FoodSpotting, Groupme, Hashable, Kaplow PR, news.me, NYC, social media, VYou
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A weekend full of social media? YES PLEASE!
What am I up to? Where have I been? I’ve been busily consulting on a number of projects recently, including the coordination of an upcoming event in NYC that you won’t want to miss. A team of social media professionals … Continue reading
Posted in events, job hunt, journalism, LinkedIn, media, networking, on-the-job, Social Media
Tagged conferences, event organizing, events, internet, online, social media
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Which Twitter client is right for you?
There is a surfeit of Twitter clients out there – applications that you download onto your computer that collect and filter tweets for you. The idea of using a Twitter client is that you can peruse tweets by Twitter accounts … Continue reading
Posted in Facebook, networking, on-the-job, Social Media, Twitter
Tagged Hootsuite, scheduling tweets, social media, Syrinx, TweetDeck, twitter, Twitter client, Yorufukurou
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Will your business’ romance with social media become a full-blown relationship? This Social Media Week panel says yes!
Social Media Week kicked off Monday, and I was pleased to be invited to attend an evening panel entitled Mobile Meets Social: Seamlessly Converting “Check-ins” to Check-Outs, Hosted by Taylor. The panel featured Rachel Cohn, Global Customer Marketing Strategist at … Continue reading
Posted in customer service, Facebook, Foursquare, Groupon, Living Social, media, on-the-job, Social Media, startup companies, Twitter
Tagged check-ins, Columbia School of Journalism, consumers, deals, first dates, geolocation, incentives, mobile apps, NBC Universal, ROI, Scoutmob, SMWNYC, social media, Social Media Week, Taylor Strategy, The Daily
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Advice for the Follower, and for the Followed
When I browse profiles on Twitter and observe that the number of people a brand is following either far exceeds or is equal to the number of their followers, I am rather unimpressed. Either that person doesn’t know how to … Continue reading
Posted in entrepreneurs, on-the-job, Social Media, Twitter
Tagged brand, followers, following, tweeps, tweets, twitter campaign, tworld
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Foursquare: geojournal meets revenue builder
Are you using Foursquare? If not, should you be? This question has been occurring to a lot of people and businesses recently, and you should start mulling it over, too, if you aren’t already. Sree Sreenivasan, professor and Dean of … Continue reading →