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Monthly Archives: February 2013
Ignoring Social Media Is Whisky Business
Maker’s Mark learns a lesson In a surprise announcement over the weekend, Maker’s Mark, the Loretto, KY-based whisky producer, recanted their recent decision to water down their 90 proof bourbon in order to stretch supplies. It seems their devotees had … Continue reading
Posted in Breaking news, Facebook, on-the-job, Social Media, Twitter
Tagged Facebok, fans, followers, Maker's Mark, post, ROI, social media, twitter
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Wikipedia: Here to stay
How much is Wikipedia worth? Way more than you think. In this interview on Marketplace.org, WikiMedia Foundation Executive director Sue Gardner revealed some astonishing numbers. The WikiMedia Foundation uses a similar fund-raising model to that of public radio to support … Continue reading
Posted in media
Tagged campaigns, fundraising, information, Kai Ryssdal, Marketplace, search, Sue Gardner, WikiMedia, Wikipedia
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